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Users will soon have a new feature that allows them to cut down on the volume of AI-made videos appearing in their timelines. This move comes as the platform announced that it now features over 1 bn AI-generated clips.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a global launch. This development coincides with a increase in content created by AI, fueled by new content generation software.

The Broader AI Trend

Studies have shown that almost a tenth of the most rapidly expanding video streams on a competing service primarily display content made by AI. A significant portion of this content is classified as mass-produced AI material, a label for poor-quality, factory-style content that is frequently illogical or surreal.

Based on user feedback that many people enjoy content created using AI tools, including computer-generated images to informative clips, and we intend to give people the option to see more or less of that, depending on their own preferences,” commented a company executive.

AI on the Platform

The platform announced that there are now over a billion videos on its app tagged as AI-generated. Collectively, in excess of 100 m videos are added to the app every day, making AI content a limited portion of its complete catalog.

How to Adjust Settings

Viewers will be capable of reduce or increase the level of AI-generated videos they watch by accessing the content preference setting in the application and choosing “AI-generated content”. Other topics that currently be controlled under the setting encompass news, clothing, aesthetics, and movement.

Content Labeling and Policies

TikTok’s guidelines mandate content makers to identify “realistic” AI-generated content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.

In addition, the platform will henceforth add an AI-generated tag to content made using its own AI tools, or flagged by an collaborative effort for identifying artificial media. This step is intended to stop users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is furthermore introducing a $2m awareness program for specialists and groups to develop educational content about responsible artificial intelligence. This project will assist non-profit groups focused on teaching computer science.

Moderation Strategy

TikTok has defended its content review process, amid controversy over plans to cut jobs for numerous safety staff in the UK. The company is expected to cut hundreds of positions in its user protection department in the UK capital, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.

A senior executive stated that human moderation would still have a role, but AI can shield workers by filtering out the most graphic content prior to it gets reviewed by staff. The company announced a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its automated systems.

“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”